Fwesh is conceptual project, the challenge was to develop a mobile app version for a niche grocery delivery service that is easy to navigate and use.
Many supermarkets and online stores offer mobile apps and versions of their website, however the design and interface is often compromised and cluttered due to the amount of information and content.
Click on the enlarge icon below to see the prototype:
Visual Identity
Fresh, vibrant and minimal identity that is easily recognised and can be effective for multiple uses and at different scales.
Clean and welcoming layout
Simple grid with clear call-to-actions. A lightweight feel using cards with rounded corners to remove the cognotive load when using the app.
Clutter-free
Prioritising the screen elements and information reduce the noise. A useful bottom navigation to improve usability and reduce time to give access to what the user needs.
Clear navigation
Easily search and find what you are looking for with categories, cultures and search function.
