Salam Charity is global charity operating in Africa, Asia and the Middle East. Founded in 2011, it aims to help fight poverty and transform lives.
For Salam Charity I have worked on several of their Ramadan fundraising campaigns. Creating engaging digital content for social media, print and merchandise design as well as visual identities for appeals.
‘Say Salam’ Campaign Visual Identity
As a relatively new charity Salam Charity wanted to create a campaign that pushed their youthful, fresh and modern identity aimed at younger donors
‘Say Salam’ Campaign Lookbook
Lookbook examples from the ‘Say Salam’ campaign to give inspiration for the visual assets to be created to raise awareness and donations.
Social media assets
Vibrant and engaging imagery for fundraising events, volunteering opportunities and campaigns.
‘Come Iftar with me’ Visual Identity
Initial concepts for another visual Identity for a seasonal fundraising campaign during Ramadan known as ‘Come Iftar with me’.
Campaign promo merch
Recipe Book Design
Print design for a promotional recipe book for Ramadan campaign mailer to regular donors.
Apron design
Ramadan campaign merchandise for donors and influencers to raise awareness and increase engagement.
