Text Anywhere is a one of the UK’s leading SMS provider, supporting businesses of all sizes deliver a better customer experience.
Following an acquisition by a larger business communication provider, Text Anywhere was in need of a rebrand to help modernise its dated visual identity.
For this project I helped refresh the brand, illustration style and website.
BRANDING
VISUAL IDENTITY
ILLUSTRATION
UI / WEB
Rebrand Logo options
Four concepts with variations were created to acknowledge and echo some elements of the original branding that existing customers were familiar with.
Typeface
During the process it became apparent that the existing typeface used wasn’t the most legible. Typefaces and font pairings were explored using Poppins, Asap and Work Sans.
Colour Palette
The brand was in need of a colour palette to help guide the design of the website and illustrations, as well as to differentiate them from other competitors.
So I developed a palette of four vibrant core colours with various dark and light shades to assist with contrast ratio and to bring a more consistent visual identity.
Website
Wire-framing and developing a style guide with design patterns for the new website’s design.
Illustrations
Art direction and assisting with creating a silky hand-drawn illustration style.